|
Get Started
The Autumn 2009 program is no longer accepting applications
Next program starts: Autumn 2010
Details will be posted in Spring
|
Classes meet Tuesday and Thursday evenings, September-June, at UW Educational Outreach, 2445 140th Ave. NE, Suite B-100, Bellevue.
Autumn Course
Market Analysis & Business Planning--Assessing Product Opportunity
Schedule: (18 sessions) Tuesdays and Thursdays, 6-9 p.m., Sept. 29-Dec. 1, 2009 (no class Nov. 26); $1,125; 5.4 CEUs.
Instructors: Linda Merrick, and others (see instructors).
Outlines product manager responsibilities in the software business planning environment, providing an understanding of key market opportunities and competitive analysis functions, product strategy and planning, company capability assessment, and investment, resource and timeline planning. Addresses methods of reviewing and adjusting the business plan and finances during the software development project, along with the development of internal business documents and presentations. Topics:
- Introduction
- Market Analysis and Product Planning
- Business Management
- Documentation and Presentation
Winter Course
Product Requirements: Planning and Delivering Your Product
Schedule: (18 sessions) Tuesdays and Thursdays, 6-9 p.m., Jan. 5 - March 11, 2010; $1,125; 5.4 CEUs.
Instructors: Don Vendetti and others (see instructors).
Strategies for planning and managing successful software development projects. Provides an understanding of the concepts and skills needed to lead software projects from initial vision through release. Introduces key techniques and methods used during project requirements, analysis, design, development and testing phases. Focus on overall project leadership and product management deliverables including requirements, project level business case and project plan. Topics:
- Development Methodologies
- Planning the Project
- Creating the Requirements
- Estimating and Scheduling the Project
- Developing the Product
- Keeping the Project on Track
- Completing the Project
Spring Course
Sales, Marketing and Support – Launching Your Product
Schedule: (18 sessions) Tuesdays and Thursdays, 6-9 p.m., April 1 June 3 (no class June 1); $1,125; 5.4 CEUs.
Instructors:
Linda Merrick, and others (see instructors).
Provides an understanding of the tools and techniques to drive market awareness and support the sales cycle, along with customer support processes. Addresses final preparation processes for product launch, including marketing materials, internal and external training, and external documentation. Addresses concept of operational readiness. Includes measurement of launch progress, operational success and customer satisfaction. Topics:
- Marketing Process
- Support Process
- Sales Process
- Launch and Release Process
- Putting It All Together
Approved by the 