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Get Started
The Autumn 2009 program is no longer accepting registrations
Next program starts: Autumn 2010
Details will be posted in Spring
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Gain a comprehensive introduction to the essential functions of the public relations professional. Explore the diversity of issues and responsibilities that define the profession. Sharpen your writing skills through a variety of assignments focused on public relations challenges. Examine techniques for managing relationships with a range of groups, including the media, investors, community members and legislators. Acquire hands-on experience by working on a public relation challenge with a local business or non-profit organization or agency.
What the Program Covers
- Roles and responsibilities of the public relations practitioner
- Public relations tools and techniques, including branding, positioning and the use of social media
- Public relations writing for newsletters, speeches, and the web
- Development and execution of public relation strategies
- A full-day crisis simulation and response
- A public relations practicum with real clients
Benefits
You will have a solid knowledge of the roles and responsibilities of a public relations professional and the skills and techniques to manage communications, relations, and challenges for businesses and other organizations.
Who Should Register
Level: All Experience Levels
- Individuals who are in the early stages of their careers in public relations
- Individuals who are exploring entry or career transition into public relations
If you have questions about your eligibility for this program, give us a call at 888-469-6499.
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