Get Started The Autumn 2009 program is no longer accepting applications Next program starts: Autumn 2010 Details will be posted in Spring Stay Connected Get e-mail updates Contact us: 206-685-8936 E-mail

New Program!

Learn how to properly define market opportunities, design market research, construct surveys, perform accurate sampling, and complete data analysis using SPSS. Examine methodologies for analyzing customer databases. Apply models to scrutinize marketing problems and provide support for subsequent decisions. Study new developments in online research, Web surveys, and data analysis.

What the Program Covers

• Methods and applications of marketing research to solve problems
• Problem definition, research design, questionnaire construction, sampling, and data analysis
• Techniques for analyzing customer databases
• Completion of a real market research project

Benefits

You will have the knowledge and skills to use SPSS for marketing research and decision-making.

Who Should Apply

Level: Some Experience

• Professionals with a background in mathematics and quantitative analysis who are seeking to advance their knowledge and careers in marketing research
• Individuals with at least two years of work experience in marketing, research, or a field that requires strong analytical and quantitative skills

If you have questions about your eligibility for this program, give us a call at 888-469-6499.

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• Advanced Interactive Marketing (online + classroom combined)
• Marketing Management
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