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Overview |
Topics |
Instructors |
How to Apply
Topics
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Next program starts:
Summer 2008
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Program location:
UW Campus, Seattle
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The Certificate Program in Business Administration Summer Intensive covers the following topics and skills:
Accounting
- Introduction to financial and managerial accounting
- Read and analyze a business financial statement, the income statement balance sheet and statement of cash flow
- Evaluate a company's financial position, including cash flow, profitability and liquidity
- Conduct cost-volume-profit analysis
- Develop a budget projection
Finance
- Financial assets and markets
- Security valuation
- Risk and return
- Capital budgeting
- Options
Business Economics
- Consumer theory
- Market structure
- Monetary policy
- Balance of trade
Marketing
- Prepare a marketing plan for a product or organization
- Consider alternative distribution and communication programs
- Identify sources of consumer and market information
- Define and test new product concepts
- Estimate demand based on alternative prices
Business Policy
- Determine an enterprise's competitive strategy (cost leadership, differentiation and focus)
- Conduct a strategic business analysis in which strengths, weaknesses, opportunities and threats (SWOT) are assessed
- Conduct a stakeholder impact analysis
- Formulate or evaluate a business strategy, given information on products, the industry and the organization
- Develop a mission statement, and evaluate strategic goals
People Management
- Write job descriptions which can be used to develop valid selection strategy, compensation plan and appraisal
- Determine appropriate financial incentives to motivate performance
- Acquire basic skills in diagnosing human resource problems in organizations
- Acquire basic skills in conducting business negotiations
- Gain a better understanding of yourself as an individual and organizational member
Project Management
- Understand the nature of project planning and scheduling
- Understand the interplay between business processes, systems, technology, people and strategy
- Acquire knowledge regarding service sector operations
Entrepreneurship and Business Planning
- Differentiate between winning and losing business ideas
- Identify sources of funding for business ventures
- Craft a winning business plan or analysis
Introduction to International Business
- The international business environment
- Competing in the global economy
Business Law
- Gain increased insight of key business laws regarding partnerships, corporations and fair business practices
- Acquire a working knowledge of human resource laws relating to discrimination, selection, placement, compensation and downsizing
Program Schedule
Classes meet Monday–Thursday, 8:00 a.m.–1:30 p.m., June 23–Aug. 21, 2008, on the UW campus, Seattle. Tuition is $2,999.
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